Tell Your Story is a book about free advertising. You will discover how you can establish yourself as the industry expert by writing your book. As a published author you will receive speaking invitations where you can build rapport with prospective new customers.
You can also book interview slots on radio and TV with your new position as a published author. Calculate the value of a fifteen (average) length of a radio interview against the station’s ad rate for a 30-second spot in the same time range. Typically you will discover the time alone is worth thousands of dollars.